Independent design, with a point of view.

Open for thoughtful collaborations

Good things
start with an idea.

I'm Alex, an independent designer turning ambitious little businesses into brands that feel like themselves.

Tell me your idea ↗
Everyday essentialsgood
things.

Good Things — a little everyday joyBrand identity ↗

A DIFFERENT PERSPECTIVEother/sideART · IDEAS · CULTURE

Other/side — room for new ideasArt direction ↗

01 / Brand identity02 / Websites & digital03 / Creative direction

A good place to begin

Big plans?
Small question?
I'm all ears.

Tell me what you're dreaming up. A few details are all we need to start a conversation.

Interactive example · Use fictional details · Nothing is saved

Freelancer enquiries

An enquiry starts a conversation. Scope, pricing and timing are agreed separately.